15 Top Quotes International Day of Peace

Peace cannot be kept by force. It can only be achieved by understanding. Peace is a long journey every one of us must take steps to achieve that. We are made of different colors and we have different cultures. We are all different! We need to learn to accept and love differences in the world.

International Day of Peace is observed on September 21st each year. On this day, the UN urges all hostilities to stop and embrace every one with love. Sometimes unofficially this day is called as World Peace Day. The day was established in 1981 by the United Nations General Assembly and in 2001, the General Assembly voted to designate the day as a period of non-violence and ceasefire.

To mark the day, here is 15 famous quotes with images about peace.

1. “You must not lose faith in humanity. Humanity is like an ocean; if a few drops of the ocean are dirty, the ocean does not become dirty.” — Mahatma Gandhi


2. “Only the brave men and women can bring peace to the world, not by practicing war but by practicing nonviolence.” — Amit Ray


3. World peace must develop from inner peace. Peace is not just mere absence of violence. Peace is, I think, the manifestation of human compassion. — Dalai Lama


4. We are not on a journey to become the same or to be the same. But we are on a journey to see that in all of our differences, that is what makes us beautiful as a human race. — C. JoyBell C.


5. “The practice of forgiveness is our most important contribution to the healing of the world.” — Marianne Williamson


6. “The light of compassion opens the petals of the heart. When the petals of the heart unfold fragrance spreads across the valley.” — Amit Ray


7. “Peace cannot be kept by force; it can only be achieved by understanding.” — Albert Einstein


8. “Mankind must put an end to war – or war will put an end to mankind.” — John F. Kennedy


9. “If you want to make peace with your enemy, you have to work with your enemy. Then he becomes your partner.” — Nelson Mandela


10. “If you want peace, stop fighting. If you want peace of mind, stop fighting with your thoughts.”  — Peter McWilliams


11. “If you judge people you have no time to love them.” — Mother Teresa


12. “If there is harmony in the home, there will be order in the nations. When there is order in the nations, there will peace in the world.” — Confucius


13. “It isn’t enough to talk about peace. One must believe in it. And it isn’t enough to believe in it. One must work at it.”  – Eleanor Roosevelt


14. ‘If we have no peace, it is because we have forgotten that we belong to each other. — Mother Teresa


15. “If we are to have peace on earth, our loyalties must become ecumenical rather than sectional. Our loyalties must transcend our race, our tribe, our class, and our nation; and this means we must develop a world perspective.” — Martin Luther King Jr.


16. “Better than a thousand hollow words, is one word that brings peace.” — Gautama Buddha


Malala Yousafzai Quotes

Malala Yousafzai is a symbol of peace, protest, education and voice. She is known for human rights advocacy for education and for women.  She is the co-recipient of the 2014 Nobel Peace Prize for her struggle against the suppression of children and young people and for the right of all children to education. Having received the prize at the age of 17, Yousafzai is the youngest Nobel laureate.

“My mother always told me,”hide your face-people are looking at you”. I would reply,”it does not matter; I am also looking at them.” — Malala Yousafzai

“One child, one teacher, one book, one pen can change the world.” — Malala Yousafzai

“I don’t want revenge on the Taliban, I want education for sons and daughters of the Taliban.” — Malala Yousafzai
“I told myself, Malala, you have already faced death. This is your second life. Don’t be afraid — if you are afraid, you can’t move forward.” — Malala Yousafzai
“I raise my voice not so that i can shout, but so that those without a voice can be heard.” — Malala Yousafzai
“Let us pick up our books and our pens. They are our most powerful weapons. One child, one teacher, one book and one pen can change the world.” — Malala Yousafzai
“The content of a book holds the power of education and it is with this power that we can shape our future and change lives.” — Malala Yousafzai
“I truly believe the only way we can create global peace is through not only educating our minds, but our hearts and our souls.” — Malala Yousafzai
“I would tell him that shoot me but first listen to me. And I would tell him that education is my right and education is the right of your daughter and son as well. And I’m speaking up for them. I’m speaking up for peace.” — Malala Yousafzai
“When whole world is silent, even one voice becomes powerful”  — Malala Yousafzai


Conscious, Subconscious, Unconscious, Super Conscious,Cosmic Conscious, Unity Conscious and Higher Conscious mind

The superconscious mind is ever ready to pour forth the divine blessing, quick to respond to the call of the conscious mind. The superconscious mind lifts up, or regenerates, both the subconscious and the conscious mind and it has the power to transforming them. The superconscious is the universal mind. It has two aspects. The first aspect is that it is infinite intelligence that governs the whole universe. The second is that it is the collective consciousness of everyone and everything that exist in all levels of reality. The totality of all mind which is in existence.

Higher consciousness is ever-increasing awareness of your spiritual essence, the meaning of life and of the underlying spiritual nature in all things. In elevating your awareness beyond your normal thought processes you can experience your true nature and potential.

When waking consciousness becomes attached to the senses and material things, it is called worldly consciousness. When waking consciousness becomes attached to God it is God consciousness.

The consciousness mind is the awareness at the present moment. You are aware of something on the outside as well as some specific mental functions happening on the inside. For example, you are ware of your environment, your breathing, or the chair that you are sitting on.

The subconscious mind is the memory that we can recall. The subconscious contains thoughts and feelings that a person is not currently aware of, but which can easily be brought to consciousness.  It exists just below the level of consciousness before the unconscious mind.

The unconscious mind, consisting of the primitive, instinctual wishes as well as the information that we cannot access. Although our behaviors might indicate the unconscious forces that drive them, we don’t have easy access to the information stored in the unconscious mind. During our childhood, we acquired countless memories and experiences that formed who we are today. However, we cannot recall most of those memories. They are unconscious forces (beliefs, patterns, subjective maps of reality) that drive our behaviors.

Super Conscious Mind
Conscious Meaning of
Self Conscious
Define Conscious
Guilty Conscious
Conscious Discipline
Conscious Awareness
Half Conscious
Superconscious Meditation
Open Your Super conscious Powers
Super conscious Mind
Define Superconscious
Subconscious Mind

How to break your subconscious habit patterns

We have  three types of minds the conscious mind, subconscious mind  and the unconscious mind. It is possible that unconscious becomes subconscious, and then conscious. We may live our whole lives without being aware of the unconscious mind.  Unconscious mind is the store house of all of all our unfinished tasks, unresolved issues, and unanswered questions. The unconscious mind is very persistent; it nags until the conscious mind takes some unconscious actions. As soon as the conscious mind starts to do something, the unconscious mind stops nagging.


The consciousness mind is the awareness at the present moment. You are aware of something on the outside as well as some specific mental functions happening on the inside. For example, you are aware of your environment, your breathing, or the chair that you are sitting on.

The subconscious mind is the memory that we can recall. The subconscious contains thoughts and feelings that a person is not currently aware of, but which can easily be brought to consciousness.  It exists just below the level of consciousness before the unconscious mind.

The unconscious mind, consisting of the primitive, instinctual wishes as well as the information that we cannot access. Although our behaviors might indicate the unconscious forces that drive them, we don’t have easy access to the information stored in the unconscious mind. During our childhood, we acquired countless memories and experiences that formed who we are today. However, we cannot recall most of those memories. They are unconscious forces (beliefs, patterns, subjective maps of reality) that drive our behaviors.

Bringing  harmony with the subconscious and conscious minds is the key to happiness. All our habit patterns are the work of subconscious mind. To overcome the bad habits formed in your subconscious and unconscious mind, try the following seven methods:

1. Surround yourself with positive people.  

2. Accept that you can’t prevent, or control. 

3. Stop being overly critical of yourself.  

4. Do not compare yourself to others.  

5.  Maintain equanimity and mental peace in all circumstance 

6. Use positive auto-suggestions.

7. Use subliminal positive suggestions

Generally, it takes sixty six days to change and develop a new habit pattern. You can make changes in your own unconscious habits by noting down your desires, success and the failures.


Thomas Edison quotes


“Never go to sleep without a request to your subconscious.” – Thomas Edison

The 15 Greatest Quotes About Love

Love Quotes“There is never a time or place for true love. It happens accidentally, in a heartbeat, in a single flashing, throbbing moment.”  –  Sarah Dessen

“Not all of us can do great things. But we can do small things with great love.”  ― Mother Teresa

“Love is the sweetest melody of the soul and anything can be catalyst for that.”  –  Amit Ray

“You may not be her first, her last, or her only. She loved before she may love again. But if she loves you now, what else matters? She’s not perfect—you aren’t either, and the two of you may never be perfect together but if she can make you laugh, cause you to think twice, and admit to being human and making mistakes, hold onto her and give her the most you can. She may not be thinking about you every second of the day, but she will give you a part of her that she knows you can break—her heart. So don’t hurt her, don’t change her, don’t analyze and don’t expect more than she can give. Smile when she makes you happy, let her know when she makes you mad, and miss her when she’s not there.”  — Bob Marley

“Remember, we’re madly in love, so it’s all right to kiss me anytime you feel like it.”  ― Suzanne Collins

“I’m in love with you,” he said quietly. “Augustus,” I said.  “I am,” he said. He was staring at me, and I could see the corners of his eyes crinkling. “I’m in love with you, and I’m not in the business of denying myself the simple pleasure of saying true things. I’m in love with you, and I know that love is just a shout into the void, and that oblivion is inevitable, and that we’re all doomed and that there will come a day when all our labor has been returned to dust, and I know the sun will swallow the only earth we’ll ever have, and I am in love with you.”  ― John Green

“People think a soul mate is your perfect fit, and that’s what everyone wants. But a true soul mate is a mirror, the person who shows you everything that is holding you back, the person who brings you to your own attention so you can change your life. A true soul mate is probably the most important person you’ll ever meet, because they tear down your walls and smack you awake. But to live with a soul mate forever? Nah. Too painful. Soul mates, they come into your life just to reveal another layer of yourself to you, and then leave.  A soul mates purpose is to shake you up, tear apart your ego a little bit, show you your obstacles and addictions, break your heart open so new light can get in, make you so desperate and out of control that you have to transform your life, then introduce you to your spiritual master…”  ― Elizabeth Gilbert

“This life is what you make it. No matter what, you’re going to mess up sometimes, it’s a universal truth. But the good part is you get to decide how you’re going to mess it up. Girls will be your friends – they’ll act like it anyway. But just remember, some come, some go. The ones that stay with you through everything – they’re your true best friends. Don’t let go of them. Also remember, sisters make the best friends in the world. As for lovers, well, they’ll come and go too. And baby, I hate to say it, most of them – actually pretty much all of them are going to break your heart, but you can’t give up because if you give up, you’ll never find your soulmate. You’ll never find that half who makes you whole and that goes for everything. Just because you fail once, doesn’t mean you’re gonna fail at everything. Keep trying, hold on, and always, always, always believe in yourself, because if you don’t, then who will, sweetie? So keep your head high, keep your chin up, and most importantly, keep smiling, because life’s a beautiful thing and there’s so much to smile about.”  – Marilyn Monroe

“To love at all is to be vulnerable. Love anything and your heart will be wrung and possibly broken. If you want to make sure of keeping it intact you must give it to no one, not even an animal. Wrap it carefully round with hobbies and little luxuries; avoid all entanglements. Lock it up safe in the casket or coffin of your selfishness. But in that casket, safe, dark, motionless, airless, it will change. It will not be broken; it will become unbreakable, impenetrable, irredeemable. To love is to be vulnerable.”  ― C.S. Lewis

“Love never dies a natural death. It dies because we don’t know how to replenish its source. It dies of blindness and errors and betrayals. It dies of illness and wounds; it dies of weariness, of witherings, of tarnishings.”  ― Anaïs Nin

“I’ve been making a list of the things they don’t teach you at school. They don’t teach you how to love somebody. They don’t teach you how to be famous. They don’t teach you how to be rich or how to be poor. They don’t teach you how to walk away from someone you don’t love any longer. They don’t teach you how to know what’s going on in someone else’s mind. They don’t teach you what to say to someone who’s dying. They don’t teach you anything worth knowing.”  ― Neil Gaiman

“When we love, we always strive to become better than we are. When we strive to become better than we are, everything around us becomes better too.”  ― Paulo Coelho

“To love. To be loved. To never forget your own insignificance. To never get used to the unspeakable violence and the vulgar disparity of life around you. To seek joy in the saddest places. To pursue beauty to its lair. To never simplify what is complicated or complicate what is simple. To respect strength, never power. Above all, to watch. To try and understand. To never look away. And never, never to forget.”  – Arundhati Roy

“There are two basic motivating forces: fear and love. When we are afraid, we pull back from life. When we are in love, we open to all that life has to offer with passion, excitement, and acceptance. We need to learn to love ourselves first, in all our glory and our imperfections. If we cannot love ourselves, we cannot fully open to our ability to love others or our potential to create. Evolution and all hopes for a better world rest in the fearlessness and open-hearted vision of people who embrace life.”  ― John Lennon

“I think you still love me, but we can’t escape the fact that I’m not enough for you. I knew this was going to happen. So I’m not blaming you for falling in love with another woman. I’m not angry, either. I should be, but I’m not. I just feel pain. A lot of pain. I thought I could imagine how much this would hurt, but I was wrong.”  ― Haruki Murakami

“You can talk with someone for years, everyday, and still, it won’t mean as much as what you can have when you sit in front of someone, not saying a word, yet you feel that person with your heart, you feel like you have known the person for forever…. connections are made with the heart, not the tongue.”  ― C. JoyBell C.

“One, remember to look up at the stars and not down at your feet. Two, never give up work. Work gives you meaning and purpose and life is empty without it. Three, if you are lucky enough to find love, remember it is there and don’t throw it away.”  ― Stephen Hawking

“There are few people whom I really love, and still fewer of whom I think well. The more I see of the world, the more am I dissatisfied with it; and every day confirms my belief of the inconsistency of all human characters, and of the little dependence that can be placed on the appearance of merit or sense.”  –  Jane Austen

“When I saw you I fell in love, and you smiled because you knew” — William Shakespeare

“I have decided to stick to love…Hate is too great a burden to bear.”  ― Martin Luther King Jr

Famous Yoga Quotes – International Yoga Day

Yoga is an ancient form of exercise that focuses on postures and physical exercises, breath regulation techniques and the control of attention and enhancement of mindful awareness through the practice of meditation. Numerous scientific research studies confirmed the psychophysiological benefits of yoga exercises.  Yoga is found almost everywhere: it has become a global, an international phenomenon. International Yoga Day is being celebrated across the World on 21st June, irrespective of religion, culture or geographical boundaries. Here is some of our collection of inspirational and famous yoga quotes.

What is Yoga?

Yoga is an ancient form of exercise originated in India about 5,000 years ago, and has been adapted in other countries in a variety of ways. The Sanskrit word yoga means “to add”, “to join”, “to unite”, and “to attach”. Yoga can take on meanings such as “unification”, “oneness”, “connection”, “combination”, “contact”, “union”, “method”, “application”, “addition” and “performance”. Yoga is also meant for “balance”, “equilibrium”, “harmony”, “tranquility” and “deep contemplation”. However, in modern age by the word yoga means exercises that focus on strength, flexibility and breathing to boost physical and mental wellbeing. In literature the word “yoga”, first appeared in Katha Upanishad. Alexander the Great reached India in the 4th century BC. One of Alexander’s companion Onesicritus, wrote “Indian yoginis practiced different postures – standing or sitting.” In ancient yoga system, physical and breathing exercises were the main components of yoga. Later on,  around the 1st century AC, philosophy entered into the yoga system and diluted the value of physical exercises. However, in the modern age, with the help of science yoga is again back with its original form of vigor and physical exercises.

Most Famous Yoga Quotes:


  1. Yoga cultivates the ways of maintaining a balanced attitude in day-to-day life and endows skill in the performance of one’s actions. — B. K. S. Iyengar
  2. Yoga teaches us to cure what need not be endured and endure what cannot be cured. — B.K.S. Iyengar
  3. The practice of ‘asanas’ and ‘pranayama’ wards off disease and helps to maintain alertness. — Swami Sivananda
  4. Yoga is ninety nine percent practice and one percent theory. — Sri Krishna Pattabhi Jois
  5. Yoga is not about self-improvement, it’s about self-acceptance. — Gurmukh Kaur Khalsa
  6. The true purpose of yoga is to discover that aspect of your being that can never be lost. — Deepak Chopra
  7. Yoga means addition – addition of energy, strength and beauty to body, mind and soul. — Amit Rayamit_ray_yoga_quotes_1
  8. Yoga is the perfect opportunity to be curious about who you are — Jason Crandell
  9. Yoga is not about touching your toes. It’s about unlocking your ideas about what you want, where you think you can go, and how you will achieve when you get there. — Cyndi Lee
  10. Yoga is like music. The rhythm of the body, the melody of the mind, and the harmony of the soul create the symphony of life. — B.K.S. Iyengar
  11. Yoga is the journey of the self, through the self, to the self. — The Bhagavad Gita.
  12. Yoga is not a religion. It is a science, science of well-being, science of youthfulness, science of integrating body, mind, and soul. — Amit Ray
  13. Yoga is about remembering that we are already one with the divinity and we’ve left it. — Rolf Naujokat,
  14. Yoga is essentially a practice for your soul, working through the medium of your body. — Tara Fraser
  15. Yoga teaches you how to listen to your body. — Mariel Hemingway
  16. Yoga doesn’t take time, it gives time. — Ganga White
  17. Yoga is a powerful vehicle for change. As you build strength you start to believe in your own potential. –Tiffany Cruikshank
  18. The success of yoga does not lie in the ability to perform postures but in how it positively changes the way we live our life and our relationships. — T.K.V. Desikachar
  19. Yoga is a mirror to look at ourselves from within. — B.K.S. Iyengar
  20. Body is not stiff, mind is stiff. — Sri Krishna Pattabhi Jois
  21. Yoga is the fountain of youth. You’re only as young as your spine is flexible. — Bob Harper
  22. Yoga has a sly, clever way of short circuiting the mental patterns that cause anxiety. — Baxter Bell
  23. Yoga is almost like music in a way; there’s no end to it. — Sting, English musician
  24. Perfection in asana is achieved when the effort to perform it becomes effortless and the infinite being within is reached. — Patanjali
  25. Exercises are like prose, whereas yoga is the poetry of movements. — Amit Ray
  26. Yoga is the practice of quieting the mind. — Patanjali
  27. When there is no mind, you are in yoga; when there is mind you are not in yoga. So you may do all the postures, but if the mind goes on functioning, if you go on thinking, you are not in yoga. — Osho
  28. Yoga is about stilling the turbulence of consciousness. — Patanjali
  29. Yoga means stillness of mind and freedom from oscillations and various mental processes. — Patanjali
  30. Asanas bring perfection in body, beauty in form, grace, strength, compactness, and the harness and brilliance of a diamond. –Patanjali
  31. There is always a light within us that is free from all sorrow and grief, no matter how much we may be experiencing suffering. — Patanjali
  32. When the breath wanders the mind also is unsteady. But when the breath is calmed the mind too will be still, and the yogi achieves long life. Therefore, one should learn to control the breath. — Hatha Yoga Pradipika
  33. Yoga is ninety nine percent practice and one percent theory. — Sri Krishna Pattabhi Jois
  34. There are many goals but one path – the path of compassion. — Amit Ray
  35. Do your practice and all is coming. — Sri Krishna Pattabhi Jois
  36. The body is your temple. Keep it pure and clean for the soul to reside in. — B.K.S Iyengar
  37. Undisturbed calmness of mind is attained by cultivating friendliness toward the happy, compassion for the unhappy, delight in the virtuous, and indifference toward the wicked. — Patanjali
  38. The real Meaning of Yoga is a deliverance from contact with pain and sorrow. — Bhagavad Gita
  39. Yoga is meant for the purification of body and its exploration as well as for the refinement of the mind. — B.K.S. Iyengar
  40. A man needs six hours of sleep, one hour of yoga, one hour of daily routine, two hours for family and 14 hours of hard work. — Swami Ramdev
  41. The yogi learns to forget the past and takes no thought for the morrow. He lives in the eternal present. — B.K.S. Iyengar
  42. Yoga takes us to an unconditioned freedom, because yoga sees even good habits as a form of conditioning or limitation. — B.K.S. Iyengar
  43. It is health that is the real wealth and not pieces of gold and silver. — Mahatma Gandhi
  44. Every time you are tempted to react in the same old way, ask if you want to be a prisoner of the past, or a pioneer of the future. — Deepak Chopra
  45. Happiness is your nature. It is not wrong to desire it. What is wrong is seeking it outside when it is inside. — Ramana Maharshi
  46. Yoga is a light, which once lit, will never dim. The better your practice, the brighter the flame. — B.K.S. Iyengar
  47. Be soft in your practice. Think of the method as a fine silvery stream, not a raging waterfall. — Sheng-Yen
  48. The most important pieces of equipment you need for doing yoga are your body and your mind. –Rodney Yee
  49. Yoga teaches you how to listen to your body. — Mariel Hemingway
  50. Concentrating on poses clears the mind, while focusing on the breath helps the body shift out of fight-or-flight mode. — Melanie Haiken
  51. Yoga is the perfect opportunity to be curious about who you are. — Jason Crandell
  52. Yoga means addition – addition of energy, strength and beauty to body, mind and soul. — Amit Ray
  53. Remedy of all illnesses lies in yoga and healthy lifestyle. — Swami Ramdev
  54. Yoga has a sly, clever way of short circuiting the mental patterns that cause anxiety. — Baxter Bell
  55. Inhale, and God approaches you. Hold the inhalation, and God remains with you. Exhale, and you approach God. Hold the exhalation, and surrender to God. — Krishnamacharya
  56. Yoga is the art work of awareness on the canvas of body, mind, and soul. — Amit Ray
  57. You can enter yoga, or the path of yoga, only when you are totally frustrated with your own mind as it is. If you are still hoping that you can gain something through your mind, yoga is not for you. — Osho
  58. Yoga is a way to freedom. By its constant practice, we can free ourselves from fear, anguish and loneliness. — Indra Devi
  59. I love yoga and hiking – I think that’s the perfect combo. — Olivia Wilde
  60. I do yoga, I do Bikram and I run, and I eat really healthy. — Lady Gaga
  61. When I consider the deeper meaning of yoga, I realize it’s about a lot more than simply performing a variety of postures on a mat. — Carre Otis
  62. What is yoga? In simple words, it is taking your attention to the Spirit. This is yoga. — Nirmala Devi Mataji
  63. The attitude of gratitude is the highest yoga. — Yogi Bhajan
  64. To perform every action artfully is yoga. — Swami Kripalu
  65. The most important pieces of equipment you need for doing yoga are your body and your mind. — Rodney Yee
  66. It takes courage and intelligence, you know, to do the stages of Yoga right, and to start with this Hatha Yoga… It’s just you and nothing but you, standing in one spot frozen like a statue with no place to go for help or excuse or scapegoat except inward. — Bikram Choudhury
  67. Nothing can steal happiness, peace away from you: if anyone does make you angry, you are the loser; if someone can allow you to lose peace, you are the loser. –- Bikram Choudhury
  68. On an airplane, you are always told to put on your oxygen mask first. The same way in life, you need to take care of your health first. If you are not happy and healthy, you cannot make anyone else happy and healthy. — Rajashree Choudhury
  69. Yoga aims to remove the root cause of all diseases, not to treat its symptoms as medical science generally attempts to do. — Swami Vishnu-devananda
  70. Seated posture should be steady and comfortable. — Patanjalipatanjali_yoga_quotes_6
  71. Yoga nidra is the yoga of aware sleep. In this lies the secret of self healing. Yoga Nidra is a pratyahara technique in which the distractions of the mind are contained and the mind is relaxed. — Swami Satyananda Saraswati
  72. There is no end of craving. Hence contentment alone is the best way to happiness. Therefore, acquire contentment. — Swami Sivananda
  73. Stillness is not the absence or negotiation of energy, life or movement. Stillness is dynamic. It is unconflicted movement, life in harmony with itself, skill in action. — Erich Shiffermanerich_shifferman_yoga_quotes_5
  74. In the midst of movement and chaos, keep stillness inside of you. — Deepak Chopra
  75. Persistence guarantees that results are inevitable. — Paramahansa Yogananda
  76. Self-realization is the knowing in all parts of body, mind, and soul that you are now in possession of the kingdom of God. — Paramahansa Yogananda
  77. I guarantee you, yoga will compete with computers, music, sports, automobiles, the drug industry. Yoga will take over the world! — Bikram Choudhurybikram_choudhury_yoga_quotes_2
  78. Yoga is bringing suppleness in body, calmness in mind, kindness in heart and awareness in life. — Amit Ray
  79. If you can breath you can do yoga. —  David Beadle




Edward Bernays Quotes and Inspirations


Edward Bernays, is known as the Father of  Modern Advertisement. Bernays essentially created the consumer culture that has dominated the US and much of the world for the last 80 years or so. He did so by changing the basis by which consumers judge products. Before Bernays, products were presented in a factual manner, emphasizing their virtues, dimensions, capacities and whatever, allowing the consumer to make a relatively rational and dispassionate choices between the products of different manufacturers.EdwardBernays

Bernays, in constant contact with his uncle Sigmund Freud, saw an opportunity to apply Freud’s ideas of the subconscious origins of behavior and the primacy of sexual desires, to essentially change the customer from the rational decision maker of classical economic theory to a malleable zombie, whose decisions are based on the presentation of products as being sexy or assuring popularity and the like–separating the desirability of products from their actual function. This proved to be so highly effective that it has been adopted by virtually all retail sales, turning customers into consumers. In the process, Bernays used Freud’s ideas to hand irrational consumers over to wealthy corporations, whose products were no longer judged on their efficacy but on extraneous irrational presentations.

This has become most obvious in television, were what is actually happening is that the viewers are the ‘product’ being sold by various commercial TV outlets, for a great deal of money paid to the TV outlets by advertising agencies, who are in turn paid highly by manufacturers for the attention given to the persuasive ‘messages’, which are essentially uninformative propaganda having nothing much to do with the virtues of the products or services being shilled.

As Noam Chomsky has pointed out, the work of advertising is to destroy markets, which are defined in classical economics as the meeting place of rational sellers and buyers of products at a price that is mutually agreeable. Bernay’s application of his uncles theories to manipulate buyers’ decisions, puts the buyers at a considerable disadvantage relative to the sellers, as consumers can no longer compare products on their merits on the one hand, as the products have been imbued with many irrational properties, and the considerable costs of all these deceptions is simply added to the price that the consumer must pay.

As products cannot be compared on their actual merits, the competition that occurs in real markets is removed; this not only only retards product improvement by sellers, who no longer compete on the actual efficacy of their products, but it cuts loose the pricing of products from the cost of making them, again because real competition is eliminated, and consumer’s decision are, by definition, irrational.

Edward Bernays Quotes:

“The great enemy of any attempt to change men’s habits is inertia. Civilization is limited by inertia.” ― Edward L. Bernays

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. …We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. …In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons…who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.”  ― Edward L. Bernays

“Each man’s rubber stamps are the duplicates of millions of others, so that when those millions are exposed to the same stimuli, all receive identical imprints. It may seem an exaggeration to say that the American public gets most of its ideas in this wholesale fashion. The mechanism by which ideas are disseminated on a large scale is propaganda, in the broad sense of an organized effort to spread a particular belief or doctrine.”  ― Edward L. Bernays

“In place of thoughts it has impulses, habits, and emotions.” ― Edward L. Bernays



“Be the change that you want to see in the world.” – Mahatma Gandhi

Mahatma Gandhi Quotes

“I will not let anyone walk through my mind with their dirty feet.” – Mahatma Gandhi

Mahatma Gandhi Quotes

“Whenever you are confronted with an opponent. Conquer him with love.” – Mahatma Gandhi

Mahatma Gandhi Quotes

“Happiness is when what you think, what you say, and what you do are in harmony.” – Mahatma Gandhi

Mahatma Gandhi Quotes

“Live as if you were to die tomorrow. Learn as if you were to live forever.” – Mahatma Gandhi

Mahatma Gandhi Quotes

“A man is but a product of his thoughts. What he thinks he becomes.” – Mahatma Gandhi

Mahatma Gandhi Quotes

“The weak can never forgive. Forgiveness is an attribute of the strong.” – Mahatma Gandhi

Mahatma Gandhi Quotes

“Strength does not come from physical capacity. It comes from an indomitable will.” – Mahatma Gandhi

Mahatma Gandhi Quotes

“An ounce of patience is worth more than a tonne of preaching.” – Mahatma Gandhi

Mahatma Gandhi Quotes

“Change yourself you are in control.” – Mahatma Gandhi

Mahatma Gandhi Quotes

“See the good in people and help them.” – Mahatma Gandhi

Mahatma Gandhi Quotes

“Without action, you are not going anywhere.” – Mahatma Gandhi

Mahatma Gandhi Quotes

“Take care of this moment.” – Mahatma Gandhi

Mahatma Gandhi Quotes

“Be congruent, be authentic, be your true self.” – Mahatma Gandhi

Mahatma Gandhi Quotes

“Continue to grow and evolve.” – Mahatma Gandhi

Mahatma Gandhi Quotes

“A no uttered from the deepest conviction is better than a Yes uttered merely to please, or worse, to avoid trouble.” – Mahatma Gandhi

Mahatma Gandhi Quotes

“Glory lies in the attempt to reach one’s goal and not in reaching it.” – Mahatma Gandhi

Mahatma Gandhi Quotes

“An eye for an eye will make the whole world blind.” – Mahatma Gandhi

Mahatma Gandhi Quotes

“A coward is incapable of exhibiting love; it is the prerogative of the brave.” – Mahatma Gandhi

Mahatma Gandhi Quotes

“Nobody can hurt me without my permission.” – Mahatma Gandhi

Mahatma Gandhi Quotes

“In a gentle way, you can shake the world.” – Mahatma Gandhi

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